Discover Seoul, the capital of the Republic of Korea, a fast-moving city on the Han River where royal palace grounds share the skyline with the offices running much of Asia’s economy.
Seoul is South Korea’s political and economic core, and one of Asia’s leading business capitals. It’s the command center for global corporations like Samsung, Hyundai, LG, SK, and Lotte, anchored by the Korea Exchange and a financial district in Yeouido that keeps the country’s capital markets moving. Beyond the conglomerates, Naver and Kakao dominate the digital landscape, shaping how people shop, message, pay, navigate the city, order food, and stream entertainment.
Beyond business, add to that morning walks along the Han River, one of the world’s most efficient metro systems, palace grounds tucked between office towers, and a food culture that runs from street-side tteokbokki to Michelin-starred fine dining. Neighborhoods shift character block by block, moving from corporate glass towers to indie music venues, from traditional hanok lanes to late-night shopping streets, giving the city a rhythm that suits pretty much anyone. Tap a T-money card for everything, keep your voice down on the subway, and stay out late, because the city doesn’t really sleep.
Safe, connected, fast-paced and full of character, Seoul is made for modern living and business development. Discover Cool Loco Seoul – our free ebook travel guide for companies and professionals alike!
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